The blog
Notes on AI-search visibility, for med spas.
How ChatGPT and Google AI Overviews actually decide which local businesses to name — and the concrete fixes that change the answer. Written the same way we'd explain it to a med spa owner across a table, and structured the way we tell you AI reads best.
The Directory Listings That Actually Feed AI Answers (And the Ones That Don't)
You can have twenty directory listings and still be invisible in AI answers, because most directories don't feed the model at all. Here's which ones do.
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We Ranked 398 Bay Area Med Spas — and Most "Best Of" Lists Are Guessing About AI
We ranked every med spa we track across 14 Bay Area cities by real review data. Then we checked how many of those cities we'd actually measured for AI visibility. The answer: 3.
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Schema Markup for Med Spas: A Practical Guide
Schema markup is the machine-readable layer AI crawlers read directly. Here's exactly what to add to your site, and why it comes after your Google Business Profile, not before.
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The Reputation Paradox: Why Great Reviews Don't Guarantee AI Visibility
"We have great reviews, isn't that enough?" No. Reviews are one signal among several — and AI weighs the others just as heavily.
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Google AI Overviews vs. Traditional Local SEO: What's Different for Med Spas
Your local SEO checklist isn't wrong — it's incomplete. Here's exactly where Google AI Overviews plays by the same rules as classic local SEO, and where it doesn't.
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Why ChatGPT Doesn't Recommend Your Med Spa (And What Actually Fixes It)
It isn't bad luck. ChatGPT is running a checklist on your business before it ever says your name — and most med spas are failing it quietly.
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What Is GEO? A Plain-English Explainer for Local Business Owners
SEO optimized for a page of links. GEO optimizes for the one answer an AI assistant actually says out loud. Here's what that means for a local business.
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