Editorial standards

Every figure on a ranking page traces to something measured: a public review rating, a review count, or a real prompt run against an AI assistant. Where a fact has not been checked, the page says nothing about it rather than filling the space.

We do not write descriptive prose about a business that we cannot support with something we verified. Inventing plausible-sounding detail about a named medical business — its specialties, its staff, its quality — would be fabrication, and for healthcare-adjacent content it is also unsafe. A shorter honest entry is better than a longer invented one.

Businesses with no rating on file are excluded from rankings rather than assigned an estimated score. No score is ever interpolated, extrapolated, or filled in from a similar business.

Rankings are ordered by the CiteLocal Reputation Score: a Google + Yelp rating adjusted for how much evidence supports it, then taken as the lower bound of its credible interval. In plain terms, a 5.0 from two reviews is not treated as better than a 4.9 from 844, and review volume earns position rather than merely failing to lose it.

The full formula and every constant are published on each ranking page: corpus mean 4.8, prior strength 57 reviews, rating spread 0.237, and a one-sided 90% bound (Z = 1.282), measured across 398 rated businesses.

This replaced an earlier formula that ranked by raw star rating whenever a business had only one review platform. We corrected it publicly rather than quietly, because the earlier ordering did not match what the page told readers it was doing.

It measures public review reputation. It is not a clinical assessment. It does not verify medical directors, injector credentials, licence status, board certification, clinical oversight or complication protocols, and it should not be read as a recommendation about medical safety or competence.

Choosing a provider for a medical procedure deserves more than a review score. Verify credentials directly with the practice and with the relevant state licensing board.

Coverage varies. Where no Yelp listing matched a business, its score rests on Google alone, and the entry says so on the page.

Placement cannot be bought. No business has ever paid to appear in a ranking, to move up, to be added, or to be removed, and we do not accept payment to do any of those things.

There are no sponsored or affiliate placements in any ranking, and no affiliate links to ranked businesses. Links to a business's own website are marked nofollow.

CiteLocal sells AI-visibility monitoring to local businesses, so a ranked business could become a customer. Being a customer confers no ranking benefit whatsoever: the ordering is produced entirely by the published formula from public review data, and customer status is not an input to it. If a ranked business ever becomes a customer, that relationship will be disclosed on the ranking page.

If something about your business is wrong — a rating, a review count, a name, a city, or an AI-citation result — write to editorial@citelocal.ai. We aim to respond within five business days.

Corrections are made on the page itself. Where a correction changes a business's position or a published figure, we note what changed and when, rather than silently editing.

You can also ask what data we hold about your business and where it came from. Review figures come from public Google and Yelp listings through third-party data providers; AI-citation figures come from prompts we ran ourselves, and we can tell you which prompts and when.

Each ranking page shows the date its underlying review data was collected — currently 2026-07-19. Ratings change; a page is a snapshot, not a live feed.

When we change how a ranking is calculated, we say so here and on the affected pages rather than restating history.