Frequently asked · Med Spas
Everything about AI-search visibility.
What GEO is, how ChatGPT and Google AI Overviews choose local businesses, how CiteLocal scans and remediates for med spas, and what it costs.
Fundamentals
What is AI-search visibility (also called GEO)?
AI-search visibility — Generative Engine Optimization, or GEO — is how often AI assistants like ChatGPT and Google AI Overviews name and cite your business when someone asks a local question. Instead of ranking on a page of blue links, you are either inside the AI's answer or you are not. GEO is the practice of measuring that citation share and improving it.
How is GEO different from traditional SEO?
SEO optimizes for a ranked list of links a person clicks through. GEO optimizes for a single synthesized answer the AI speaks or shows, which usually names just two or three businesses. SEO has dashboards and rank trackers; AI answers have neither, so most owners cannot see when they disappear. The signals overlap — clean structured data and strong reviews help both — but GEO also depends on the specific sources an AI pulls from when it composes a local recommendation.
How do AI assistants decide which local businesses to recommend?
Large language models compose answers from the sources they trust for a given query: your Google Business Profile, Yelp, RealSelf, mapped directories, review platforms, and on-site content marked up with schema. They weigh relevance, proximity, review recency and sentiment, and how clearly your services and location are described in machine-readable form. CiteLocal addresses each of those signals directly.
Surfaces
What is the difference between ChatGPT and Google AI Overviews for local search?
ChatGPT answers conversational local questions for 800M+ weekly users and increasingly browses live sources to recommend specific businesses. Google AI Overviews and AI Mode sit at the top of Google's results on billions of queries and lean heavily on Maps, the Business Profile graph, and ranked web sources. They reward different things, so CiteLocal probes both surfaces separately rather than assuming one stands in for the other.
Why don't you prioritize Perplexity or other AI tools?
We optimize for where your customers actually search. ChatGPT and Google's AI surfaces drive the overwhelming majority of AI-assisted local discovery, each with over a billion monthly users across their products. Perplexity and niche assistants are real but small-share, so we treat them as secondary rather than spending your budget chasing low-traffic surfaces.
Demand
Do customers really use AI to find local businesses?
Yes, and the shift is recent and steep. Roughly 45% of consumers now use AI for local recommendations — about 7.5x more than a year ago — and 68% of Google searches end without a click because the AI answer is the destination. When the answer itself names the businesses, being uncited means being invisible for that customer.
What does a 'zero-click' search mean for my business?
A zero-click search is one where the customer gets their answer directly from the AI summary and never visits a website. Your beautiful site, ads, and SEO never get the chance to convert that person — the AI already decided who to recommend. Winning visibility means being inside that answer, not just ranking on a page nobody scrolls to.
Product
How does the free scan work?
Enter your business name and city. CiteLocal probes ChatGPT and Google AI Overviews across the high-intent queries your customers actually ask — 'best med spa near me,' 'laser hair removal [city],' 'Botox deals near me' — and returns a full visibility report in under 60 seconds. No credit card and no account are required to see where you stand.
What is the multi-city corridor and why does it matter?
Customers don't only search from inside your city; they search from neighboring suburbs, adjacent zip codes, and transit corridors. CiteLocal tracks your citation share across that whole local corridor rather than your exact address alone, so a downtown med spa can see whether it's found by someone searching from the suburbs next door.
What does remediation actually include?
Remediation is the concrete work that makes you citable: LocalBusiness and MedicalBusiness schema markup AI crawlers read directly, on-site content and FAQs written in the pattern AI uses to compose local answers, optimization of the citation sources AI quotes (Google Business Profile, Yelp, RealSelf, key directories), and review-signal improvements covering recency, response rate, and sentiment. Then we re-scan and show the before/after citation lift.
How is monitoring different from a one-time scan?
AI models are retrained frequently, so a citation you earn today can vanish next week. Weekly monitoring re-runs your full probe across every surface and query cluster, then alerts you the moment your citation share drops or a competitor overtakes you — with trend lines and query-level detail in a weekly digest.
Results
How long until I see results?
Structured-data and on-site fixes often surface in AI answers within one to three weekly re-scan cycles, while review and third-party citation improvements compound over weeks. Because we re-scan continuously, you see the lift as it happens rather than guessing — every claim of improvement is tied to a before/after measurement.
How do you prove the improvement is real?
We re-run the identical probe after remediation and compare citation share query by query. The proof is the measured before/after lift across ChatGPT and Google AI Overviews — not vanity metrics or generic advice. If a fix doesn't move your visibility, the data shows it and we adjust.
Pricing
How much does CiteLocal cost?
The scan is free with no credit card. Basic is $49/month (or $490/year) and adds weekly monitoring, three competitor benchmarks, top-3 advisor action items, and every fix as a do-it-yourself checklist. Pro is $99/month (or $990/year) and does the fixes for you — done-for-you remediation with before/after lift — plus 3×/week monitoring, five competitor benchmarks, multi-city corridor tracking, and open GEO advisor chat.
Is there a contract or commitment?
No. The scan is free and self-serve, paid plans are month-to-month, and annual billing simply saves you roughly 40%. You can start with a free scan, upgrade only if the report lands, and change or cancel your plan at any time.
Med spas
Why does CiteLocal focus on med spas first?
Med spas live and die by local, high-intent demand — Botox, fillers, laser hair removal, and skin treatments are searched with strong purchase intent and chosen largely on trust and proximity. That makes AI-citation share unusually valuable, and platforms like RealSelf give us rich, med-spa-specific signals. We start where the wedge is sharpest, then expand to adjacent local services.
I already have great Google reviews. Isn't that enough?
Strong reviews help, but they're one of several signals AI weighs, and they don't guarantee the assistant names you. AI also reads your schema markup, the structure of your service pages, the third-party sources it trusts, and review recency and response patterns. CiteLocal shows which of those are working and which are keeping you out of the answer.
Data & privacy
What data does CiteLocal need and how is it handled?
To scan, we only need your public business name and city — the same information a customer would type into an AI assistant. We probe public AI surfaces and public listings; we don't require access to your customer records to produce a visibility report. Your account data is used only to deliver monitoring and remediation for your business.