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Notes on AI-search visibility, for law firms.

How ChatGPT and Google AI Overviews actually decide which local businesses to name — and the concrete fixes that change the answer. Written the same way we'd explain it to a law firm owner across a table, and structured the way we tell you AI reads best.

A lawyer reviewing a laptop at a wood desk in a law office.

July 30, 20265 min read

What Is GEO? A Plain-English Explainer for Law Firms

SEO got you onto a page of search results. GEO gets you named out loud when someone asks an AI assistant to recommend a lawyer. Here's the difference, in plain terms.

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